Trav has worked in ag for 20 years. He’s part of the agronomy team as well as managing the procurement of fertiliser, ag chem and finance facilities, making sure clients get the right chemical at the right price, and avoiding shortages. Trav works closely with research and development companies at the Crop Opti trial site, bringing new products to market and keeping everyone up to date with new products. As well as looking after his own agronomy clients, Trav also works with machinery companies to help growers utilize their machinery purchases to enable them to achieve better results through the technology these machines provide.

Matt has 13 years of agronomy experience, seven with Crop Opti. His knowledge of precision ag is built on the experience of running his own farm at Pimpinio. Matt leads a growing program of variable rate applications of fertiliser and chemical spray maps, zonal testing, data management and machinery set-ups. A commitment to seeder set-up and getting plants sown correctly to achieve better germination, as well as chemical safety for emerging crops has gained Matt a comprehensive list of clients dealing with both disc and tyne machines. He’s able to discuss the benefits of each to growers looking to convert systems to what suits their operations best.

Waz has been with Crop Opti for seven years, two of which he spent in Canada, gaining valuable experience working with Nutrien Ag. He has resumed his role within Crop Opti, looking after agronomy clients and working with them on purchasing their cropping inputs. He deeply understands market trends, allowing his clients to benefit when it comes to product shortages and pricing increases around fertiliser and ag chem. Waz offers an experienced agronomy approach and a solid understanding of precision ag and plant nutrition, making him a solid all-rounder in agronomy decisions.

Bridget is the newest member of our team, coming on board this year after 18 months of working for another retail business. She has a keen interest in agronomy and has spent this season working with Trav and Matt gaining a greater knowledge and understanding of our agronomy practices. She is also gaining experience in the retail arm of our business, getting involved in fertiliser and ag chem sales. Bridget now also looks after the precision ag side of our business, managing the soil testing, mapping, and creating zonal variable maps for growers and helping growers get these into their machines to ensure a seamless, simplified transition.

Mark started with Crop Opti approximately 12 months ago. His role is looking after the logistics of Fertilizer as well as Sales of all our product range and delivery to Growers. He assists with the PA side of the business with things like soil testing and mapping to ensure all testing and analysis are done promptly. Mark will be looking after our Fertilizer Depot in Horsham once complete, which will involve loading, unloading, blending and treating fertilizer for Growers to suit their specific needs.

Kate has been working in the background at Crop Opti for several years and, since leaving Nutrien, has become a lot more hands-on and a regular member of our team. She manages all the accounts and administration side of our business, adding a “Woman’s” touch to the office, and keeping us all on our toes! We believe having someone local in the office who can provide a friendly and informative solution to your accounts has been a great asset for growers, readily being able to speak to someone daily. Her knowledge within the industry continues to grow, and she is eager to assist to ensure our growers receive the very best service and we stand out from the rest.